Dr Paddi Lund – The Mad Dentist, Sir Clive Woodward & Winning at Business

Dr Paddi Lund – The Mad Dentist, Sir Clive Woodward & Winning at Business

One Friday evening I went to dinner with a dentist from Australia who consulted with England’s rugby union team (helping them on their way to the 2003 World Cup), a major UK holidays firm and countless dentists worldwide. I wanted to interview him for my award-winning book, “Double Your Business”. As an independent dentist working…

Core Marketing Plan Template

Core Marketing Plan Template

When you look online for a free marketing plan template, you’re likely to come across mostly big complicated things designed for corporates to spend months developing a £ multi-million strategy. That’s no good for you or me. Because you run your own business, you need something practical that will produce results. You want something that’s…

Double Your Business – The Book

Double Your Business – The Book

I’m delighted to announce that work on Double Your Business is progressing well. But what can you expect from the book when it’s published? Here’s a description taken directly from the proposal agreed with my publisher, Financial Times Prentice Hall: An extraordinarily effective “how-to” manual for everybody who wants to enjoy a more successful business….

How to Motivate Staff
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How to Motivate Staff

The question of how to motivate staff has vexed the owners of small businesses for years. There are three big approaches used by most: Treat your staff as friends and lean on that friendship to get things done Offer incentives to perform Use threats or punishments to induce a bit of fear (These last two…