There are so many sales growth strategies, it’s easy to become distracted by the latest ideas or tactics that will never work for your particular business. Just because it’s new or promoted by some guru does not make it a good fit for your time and money. For rapid sales growth, above all else you…
The truth is that small business online marketing levels the playing field for you to compete against the big boys. There are countless examples of small businesses that manage to take on much bigger businesses and succeed against the odds. Within my own client base, I have a travel company, optician, mortgage broker, accountant, heating…
If you want to know how to create a brand for your business, this story offers some useful insights. A deliberate branding exercise on my own business led to an invitation to write my book, Double Your Business, for Financial Times Publishing. There are ideas here that any business could use to increase sales and…
Use these business vision statement examples to spark ideas that give your business more va-va-voom. Why Do You Need A Business Vision Statement? It’s hard to find useful business vision statement examples that you can adapt and apply to your own business. So that’s where this post comes in – with some examples of business…
One of my clients is facing two very unscrupulous competitors operating in his local area. They have copied the broad layout and approach to their websites, they’ve copied much of his marketing and business idea. But they are selling at lower prices. He’s been incredibly frustrated by these thieves and has asked me for my…
John Carmichael realised that he needed to do something dramatically different if his Edinburgh-based business was to remain strong. The recession was taking its toll on the building trades, people he had known for years were hinting at closure, and news headlines offered a continuous diatribe of doom and gloom. Doing his best to fight…
Zoom Answer Call provides flexible and friendly call answering services to small and medium businesses across the UK. Having started the business from scratch, as the business grew, founder Chella Heyes found herself needing to work longer and longer hours to keep on top of things. With working days regularly stretching beyond 12 hours, she…
In this video, the managing director of The Leaflet Delivery Company Limited, a franchise based in Milton Keynes, explains how working with Lee Duncan helped him to double his business in just 11 months. Two weeks after recording this video, Trevor sold a franchise for The Leaflet Delivery Company in Bedford. Not only has he…
I heard on the news this morning that Steve Jobs, the co-founder of Apple and the most successful innovator of recent years, has passed away. I have been inspired by Jobs because of his passion and profound ability to relate to his customers and deliver precisely what they want. He did not invent the MP3…
Nobody could be blamed now for forecasting another recession, a second dip because the whole world is just too badly screwed up by the greedy bankers and the egos of the politicians. But for most small businesses, it doesn’t feel like the first recession ever really went away. Trading is very tough and you’ve got…