how to create a unique selling point

Without a unique selling point, you’re a commodity business, competing mostly on price. This article shows you how to fortify your business with a powerful unique selling point. That means you can charge more, sell more and build a stronger winning business.

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There are two broad types of marketing and in this article you’ll learn what they are, and why you should always focus on the second type – direct-response marketing – if you run your own business. Don’t Copy Big-Brand Advertising… Small businesses often copy tactics they see being used in ads by big businesses. That’s…

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