One of the simplest ways you can improve your sales is to use the simple construct of features and benefits when you’re selling. People don’t buy the features of your product – they buy the advantage or benefit for themself. I have always had a soft spot for James Dyson and his vacuum cleaner products,…
I was recently interviewed for some email marketing tips by a good friend of mine, author and content-creator extraordinaire Sonja Jefferson, who posted our discussion as an article on email marketing tips on her blog. Sonja wanted to know how to use email as part of your marketing mix. But there are some mistakes…
How do you know where to advertise? And is the back of a bus a good choice? A few weeks ago I was a passenger in the car when I came up behind a bus with an advert on the back of it. What surprised me was that the advert was for a forklift truck…
Running out of ideas for marketing your business? Check out the 133 marketing channels you’ll find in the PDF file here. You’ll need a reasonably up to date version of Adobe Acrobat to open and read it, which most people have installed on their PC anyway. This is part of the Core Marketing approach to…
An old friend called recently and asked, “Can you help my business grow?”. After initially fast growth, he’s pretty much steady state now. Here’s how he describes it in his own words, “I grew the business really fast for the first five or six years, but then it seemed to hit a barrier. I want…
Their company, Munro Estates, has just won the Gold Award as the top letting agency in the North East. Not bad when you consider they’ve only been going for a little over 3 years… In less than two years they’ve grown to a staggering 424 properties under management – that’s FOUR TIMES the size they…
A while back, I got an enquiry from a guy who wanted help marketing his business. But when I asked him what business he was in, I got a five minute description that I couldn’t understand. It was something to do with helping companies to choose the right insurance, but he wasn’t a broker and…
Two things this week that are very clever ways to make sales, but leave a bad taste in the mouth of your potential customers. Do you think these class as clever strategies, or marketing scams? In my mind, they’re not clever marketing and represent the seedy side of business. 1. A Phone Company Called Easy…
The directors of Airworld Tours, a luxury travel business, were deeply concerned that their hard work to build a multimillion pound travel business over ten years would be unravelled by a ‘perfect storm’ of problems hitting them all at the same time. Jamal Shahid and Mohammad Akram started luxury tour operator Airworld Tours Limited in…
Have you ever wondered why you’re business isn’t growing as quickly as you’d like? A 14th Century monk called William of Ockham made a useful observation that’s become known as Occam’s Razor. You can use Occam’s Razor for business growth in several ways, but let’s start with the definition… What Is Occam’s Razor? William of…