Client rings in on Monday morning. Lee, something you said to me last week really struck a chord. You said that we expect to do our marketing and sell right away. But if the customer isn’t ready to buy yet, no amount of clever tactics is going to make the sale. It’s all about keeping…
On Monday a client emailed this to me.. The Power of Lee’s Loop Marketing! Hi Lee I thought you would like this! 39 emails sent on Friday morning to previous enquiry database (none of these have purchased before). As of Monday morning I have had 3 email enquiries, which once converted should equate to around…
In the first two articles about writing a simple one page marketing plan for small business, we compared marketing to fishing and covered the need to choose the kind of “fish” you want to catch, plus putting some strong “bait” on your hook. Now in part 3 of 5 we’re going to make sure that…
In the first article about writing your marketing plan for small business, you were introduced to the idea of marketing being like fishing. That first step was all about choosing the kind of customers (fish) you want to land. In Step 2, we’re going to make sure you offer them the tastiest bait in the…
If you struggle with marketing your business, you’re not alone. I would guess that a full 97% of companies have no marketing that they have any sense of control over. The very idea of writing a marketing plan is enough to make your eyes roll and wonder how many pages it will take. If I…
Well, that’s my first big goal of 2010 now achieved – to hold a free teleseminar about marketing. In truth, I’m not happy with it as I was so tense I think it sounded like I’d just run a marathon! I’m always comfortable talking to an audience and so this came as a bit of…
On Monday this week, I was chatting to Julie, my wife, about how the first piece of advice I ever give about improving lead generation into a business is about getting the core marketing sorted out. I even went to bed with the phrase “core marketing” bouncing around inside my skull, because I had a…
A couple of weeks ago, in a post called Improve Your Attitude, I noted that several people I work with, or had recently met, were achieving very different results and that their attitudes seemed to be reflected in their results. Fast-forward to this week and there’s a great book that describes exactly why this happens. …
There’s a headline news story today that incenses me. It’s a complete public relations fiasco for Maclaren, and will unfold over the next few days. It will cost them millions in lost sales in the UK alone. Here’s the background. In the USA, there have been around a dozen or so small children injured when…
Problems with Profit With high fixed costs and a quiet restaurant on many mid-week evenings, Andrew Rowbotham was frustrated that he was working so hard and yet not enjoying much fruit from his labours. Despite selling out on Friday and Saturday evenings, there was little profit to show at the end of each month. He…