The Money Is In The List – Database Marketing

On Monday a client emailed this to me..

The Power of Lee’s Loop Marketing!

Hi Lee

I thought you would like this!

39 emails sent on Friday morning to previous enquiry database (none of these have purchased before).

As of Monday morning I have had 3 email enquiries, which once converted should equate to around 2k in business.

And there’s plenty more time yet!!!

Now what’s really special about this is the email took him just 5 minutes to write and send.  So that’s potentially £2K business from just 5 minutes work.

How many thousands are sitting in your database, waiting for your email?

Do you even keep a database of past enquiries?


  1. andrew on August 20th, 2010 at 11:02 am

    Please could you recommend a good source for a data base for contacts to launch an email marketing campain?

  2. Lee on August 20th, 2010 at 12:04 pm

    Hi Andrew,

    Great question. To be honest, the problem you’ll have with buying a list of email names is that most people who receive your email have never heard of you, so unless you’re very good at copywriting you’ll just get treated as a spammer.

    There are a bunch of list brokers around who’ll sell you email addresses – from the top of my head you might take a look at, who sell all sorts of lists with email addresses.

    A better approach is to pay some other company that deals with the kind of customers you want to send out a sponsored email to promote your services. You’ll want to capture their email details then and build a list of your own based on those who opt in to an offer of some kind.



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