how to create a unique selling point

Without a unique selling point, you’re a commodity business, competing mostly on price. This article shows you how to fortify your business with a powerful unique selling point. That means you can charge more, sell more and build a stronger winning business.

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When you look online for a free marketing plan template, you’re likely to come across mostly big complicated things designed for corporates to spend months developing a £ multi-million strategy. That’s no good for you or me. Because you run your own business, you need something practical that will produce results. You want something that’s…

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Marketing is hard. But the paradox is that when you accept that marketing is hard, you put a lot more effort into doing it, so it becomes a lot easier. Most business owner/managers want it to be easy.  They expect to get results from every single advert they place, from every leaflet drop they do,…

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