Thanks to my coaching colleague in the USA, Steve Rovniak, for this article about what to focus on if you’re learning to sell. Perhaps you’ve just started up in business, or got a new salesperson on your team who needs to learn the ropes.  Whatever it is, this article is a great reminder to keep…

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One of the simplest ways you can improve your sales is to use the simple construct of features and benefits when you’re selling. People don’t buy the features of your product – they buy the advantage or benefit for themself. I have always had a soft spot for James Dyson and his vacuum cleaner products,…

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Last week a recruitment and temp agency told me that demand for telemarketing staff has massively dropped in the last few months. I don’t know about you, but with things being tighter at the moment, I have increased my marketing rather than cut it.  I’ve also paid a lot of attention to doing more of…

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