Too often, marketing is about image and has nothing to say about the product itself. It is trying to position the product in some way to catch the eye of a trendy few. The trouble is, when the trend passes, so does demand for the product. You can learn from what the "big boys" do…
No, not YOU! I’m talking about all those calls and interruptions that keep happening every day, stopping you when you’re in mid-flow on something and making it really tough for you to concentrate on getting stuff done. But you can have better time management, with just a little effort. Most people tell me they don’t…
Recession is heavily in the news at the moment. It’s the economists way of feeling that they have something useful to contribute to the news headlines. There’s a great post on Research Loudmouth called Recession Therapy where the author sees packed shops in London’s Oxford Street while the press is all doom and gloom. Let’s…
When you peel away all the wrapping, there are just 3 basic strategies for small business to dominate a market locally, nationally or globally: 1 – Be the cheapest 2 – Be the best 3 – Be different Think about it – what else can you do to distinguish yourself from your competition apart from…
Work Harder On Yourself, Than You Do On Your Business… The famous life-coach, Jim Rohn, says that “you need to work harder on yourself than you do on your job”. This might just be the most important business success lesson that you can learn. When you’ve got a business you want to grow, working on…
In this article are 5 ways to increase turnover and increase your profit. The distinction between the two is important. Which do you really want? Respect this old saying… turnover is vanity, profit is sanity, but cash is king. In my book Double Your Business, while the goal is to increase turnover and profit, there’s…
The idea of having a business mentor or business coach is as old as business itself. In fact, business coaching and mentoring features throughout biographies of famously successful entrepreneurs when you read between the lines… You’ll find comments all over about the trusted advisors, the mentors and friends who gave them guidance to become brilliant…
Why do businesses stop growing after they hit a certain level? What holds you back and prevents you from achieving the potential that’s obviously there? Here’s a list of 7 of the most common issues I see – read through and try to spot familiar signs in your own business… You Are The Key Employee…
Most people in sales have heard the phrase “it’s a numbers game”. But have you ever stopped to think about exactly WHAT numbers are important and how to play the game? It’s a bit more involved than just throwing more enquiries at your sales team. Let’s take a closer look at the numbers game using…
Great leaders understand how to create a business vision, and they recognise that it’s the key to achieving great things. Developing and growing your business is a big journey. and your vision is your destination. This article will show you how to create a business vision that is well-written in order to motivate you and…