Bertie is working on getting more customers for his business.  He’s recently cut back on newspaper advertising, because he found that when he measured the response from it, he was spending more than he was getting in return. As a result of his business coaching programme, he’s learnt about direct response marketing.  That’s marketing where…

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Two years ago, I was the business coach hired in the final few weeks as a last-gasp desperate move by a company that was terminally ill from bad credit control. They had allowed their biggest customer to get away with late or missed payments for so long that they were owed over £30,000.  They had…

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As I’ve just created the free Guide To Writing Your Fast Growth Business Plan I thought it might be helpful to put something out for those who get stuck for marketing ideas.  There are literally hundreds of different ways to market your business, so I put down my basic top 10 marketing tips for small…

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