Keeping In Touch With Customers – Stand Out From The Crowd

Do you need a marketing calendar?

Are you one of those people who has lots of great ideas, starts them but then they trickle out?

Or perhaps you’re just really busy and forget to do things that you know are important, but that never quite make it to the top of the To-Do list?

We all know that keeping in touch with customers and prospective customers is really important, yet most small businesses aren’t doing it consistently.  It’s not surprising, really, with so many other things to do.

Yesterday I caught up with an old friend, Tim, who has a contacts database that runs to several thousand people (he’s a really active networker).  He’s invited all of those to add him to their mailing list for newsletters etc, yet he explained to me, in surprise, that he receives regular communications from only 10-20 of those 3,000 business contacts.

Don’t think I’m complaining – I’m not!  Think about this for a moment – just 20 in 3,000 – that’s just two-thirds of a percent – a teeny, weeny 0.67% – of businesses that keep in regular touch with their customers past, present and future.

To help you do it for yourself, create a calendar of activities for your business – include all the things you’d like to do – newsletters, special offers, birthday cards, special event invitations, etc.  Then assign somebody in your business to do it.

Think you’re too small to cope and don’t have the time?  Do something tiny then, but show that you care.  A simple email update from time to time, a short newsletter or some free tips.  Put a bit of yourself into it, so your character shines through.  Remember, business is all about building relationships – so invest just a little time today to plan your customer relationships.

You know it makes sense to be in the 0.67% of businesses that show they care, regularly.


  1. LEE BANNISTER on March 3rd, 2009 at 1:53 pm

    brillliant reminder lee i sent this straight away…

    Dear Friends, One simple secret to happiness . I thought i would share with you today. It is so simple that it beggars belief why people dont do it. STOP watching the news STOP reading the papers. Shift your focus go out on a friday restuarants are full, pubs are full– money is floating around as usual perhaps in a slightly different way. But focus on the good things you want and set your goals. Problems only increase when you give them focus so …. STOP WATCHING THE CRAP .. watch a cartoon instead its better for your body and mind … be happy and smile…. success is all around too… look for that and you will find it… MY HYPNOSIS COURSE JUST SOLD OUT… program your mind for success STOP WATCHING DEPRESSING STUFF… simple your worth happiness and success love lee x

  2. Lee on March 4th, 2009 at 12:37 am

    Spot on Lee, it’s advice we can all take heed from.

    There’s a great deal of responsibility at the door of the media for the way they scandalise and sensationalise events in order to make attractive headlines that sell papers and win TV viewers.

    Congratulations on selling out your hypnosis course – that’s brilliant news! Wish the papers would pick up on that as a story 🙂



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