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The Foot-in-the-Door BlueprintTM
Step-by-step instructions to reach people and produce enquiries from a list of named contacts without cold-calling
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In this six-page blueprint you'll discover...
- My exact 3-Step Foot-in-the-Door formula that I first used in 2005 to generate more sales than an engineering business client could handle. His phone was ringing with calls from the exact customers he'd always wanted, but couldn't reach.
- This strategy was behind the campaign that booked meetings for a client in 2011 with 24 out of 28 utility firms - massive FTSE 250 businesses including Thames Water and Scottish & Southern Energy (SSE).
- The exact three steps used to pull a 25% response from a campaign targeting the top 250 law firms in the UK.
- How to create your own 'Godfather Offer' with my 6-part formula. If you want marketing that works, you need to make them an offer they can't refuse! Find out how in the first step of the guide - and it's not about giving discounts or special deals..
- Step 2 helps you to choose the most effective marketing channel to use, even when they've got the most evil gatekeepers who don't let anybody get to the boss! Find the perfect way to reach managing directors, partners and other senior people in businesses small and large.
- Step 3 provides advice on how to make sure they don't fall through the cracks if they don't respond immediately.
- With plenty of details to inspire you to take action and move your business on...
Hi! My name is Lee Duncan
I help successful business owners in b2b, who find themselves stuck with flat-lined growth, working flat-out with too little free time for themselves, or are at risk of becoming a 'busy fool' - working too hard for too little in return.
I help them to grow their business by increasing profitability and cash flow, producing more enquiries and improving sales, and optimising the way their businesses work so they make more money with less effort and drama.
My book, Double Your Business, was published in 2012 by Financial Times and was voted WHSmith Business Book Of The Month.