Small Business Online Marketing Strategy

The truth is that small business online marketing levels the playing field for you to compete against the big boys. There are countless examples of small businesses that manage to take on much bigger businesses and succeed against the odds. Within my own client base, I have a travel company, optician, mortgage broker, accountant, heating…

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Social Media For Business? Only After You Do This…

With all the hype surrounding social media for business, you could be forgiven for thinking that this is the single most important thing for your business to do in marketing right now. But it’s not. In fact, social media accounts for a small fraction of all sales leads that convert into customers online globally, according…

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How to Create a Brand For Your Business

If you want to know how to create a brand for your business, this story offers some useful insights. A deliberate branding exercise on my own business led to an invitation to write my book, Double Your Business, for Financial Times Publishing. There are ideas here that any business could use to increase sales and…

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Business Vision Statement Examples To Inspire You

Most books on growing your business tell you that an inspiring vision is important. But they stop short of giving you some really useful business vision statement examples that you can adapt and apply to your own business. That’s where this post comes in – with some examples of business visions designed to whet your…

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My Competitor Stole My Ideas!

One of my clients is facing two very unscrupulous competitors operating in his local area. They have copied the broad layout and approach to their websites, they’ve copied much of his marketing and business idea.  But they are selling at lower prices. He’s been incredibly frustrated by these thieves and has asked me for my…

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Heating Services Firm Doubles

John Carmichael realised that he needed to do something dramatically different if his Edinburgh-based business was to remain strong; the recession was taking its toll on the building trades, people he had known for years were hinting at closure, and news headlines offered a continuous diatribe of doom and gloom. Doing his best to fight…

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Call Answering Service Doubles

Zoom Answer Call provides flexible and friendly call answering services to small and medium businesses across the UK. Having started the business from scratch, as the business grew, founder Chella Heyes found herself needing to work longer and longer hours to keep on top of things. With working days regularly stretching beyond 12 hours, she…

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Leaflet Delivery Business Doubles

In this video, the managing director of The Leaflet Delivery Company Limited, a franchise based in Milton Keynes, explains how working with Lee Duncan helped him to double his business in just 11 months. Two weeks after recording this video, Trevor sold a franchise for The Leaflet Delivery Company in Bedford. Not only has he…

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R.I.P. Steve Jobs – One Of My Heroes

I heard on the news this morning that Steve Jobs, the co-founder of Apple and the most successful innovator of recent years, has passed away. I have been inspired by Jobs because of his passion and profound ability to relate to his customers and deliver precisely what they want. He did not invent the MP3…

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Are You Helping Yourself?

Nobody could be blamed now for forecasting another recession, a second dip because the whole world is just too badly screwed up by the greedy bankers and the egos of the politicians. But for most small businesses, it doesn’t feel like the first recession ever really went away.  Trading is very tough and you’ve got…

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Dr Paddi Lund – The Mad Dentist, Sir Clive Woodward & Winning at Business

On Friday evening I went to dinner with a dentist from Australia who has consulted with England’s rugby union team (helping them on their way to the 2003 World Cup), a major UK holidays firm and countless dentists worldwide. I wanted to interview him for the book I’m writing, “Double Your Business”. As an independent…

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Undercover Boss: Southern Fried Chicken

When Andrew Withers, the managing director of Southern Fried Chicken, agreed to appear on The Undercover Boss, I bet he had no idea just how much he would discover about his own business. Watching the programme, it was clear that his own expectations and standards were light years away from those of the franchisees’ sites…

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Core Marketing Plan Template

When you look online for a free marketing plan template, you’re likely to come across mostly big complicated things designed for corporates to spend months developing a £ multi-million strategy. That’s no good for you or me. Because you run your own business, you need something practical that will produce results. You want something that’s…

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Financial Times Guide To Business Networking

One of my friends through my publisher Financial Times Prentice Hall is Heather Townsend, the author of the newly released Financial Times Guide to Business Networking. Networking is often one of the first strategies I’ll recommend to a client looking for more work.  It is especially effective for smaller businesses and startups because it allows…

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Turnover is Vanity, Profit is Sanity…

The phrase turnover is vanity, profit is sanity came to mind last week while writing the essential finance chapter of my new Double Your Business book. Stephen, the owner of a CCTV business asked for my help with getting more sales.  When I visited them, they had a big office and a number of staff. …

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Double Your Business – The Book

I’m delighted to announce that work on Double Your Business is progressing well. But what can you expect from the book when it’s published? Here’s a description taken directly from the proposal agreed with my publisher, Financial Times Prentice Hall: An extraordinarily effective “how-to” manual for everybody who wants to enjoy a more successful business.…

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Payroll Business Makes Four Times The Sales

People often ask what kind of results are possible through coaching programmes working with The Double Your Business Coach. In this two and a half minute video, Paul Marsden, the managing director of Virtual Business Source Limited, explains how his sales have grown substantially in just 12 months. The business is a £1 Million turnover…

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Mary Portas, Queen of Shops & King Canute

Mary Portas has been enlisted by the government to try and revitalize the high streets of the UK, according to a story on the BBC website today. Good headlines for the newspapers, but there is a limit to what a business coach can do, no matter how good they are. I thoroughly enjoy what the…

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How to Motivate Staff

The question of how to motivate staff has vexed the owners of small businesses for years. There are three big approaches used by most: Treat your staff as friends and lean on that friendship to get things done Offer incentives to perform Use threats or punishments to induce a bit of fear (These last two…

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Fate, Life & Business

I was away on business overnight recently in Cardiff, and rather than sitting in the hotel I decided to go to the cinema. Being a lone male, I tried to pick an action movie rather than getting caught up in a love story, as I didn’t want to stand out as a sad lonely man…

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Marketing Is Hard, But…

Marketing is hard. But the paradox is that when you accept that marketing is hard, you put a lot more effort into doing it, so it becomes a lot easier. Most business owner/managers want it to be easy.  They expect to get results from every single advert they place, from every leaflet drop they do,…

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Learning To Sell: Your First Sales Meetings

Thanks to my coaching colleague in the USA, Steve Rovniak, for this article about what to focus on if you’re learning to sell. Perhaps you’ve just started up in business, or got a new salesperson on your team who needs to learn the ropes.  Whatever it is, this article is a great reminder to keep…

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How To Increase Profit – 7 Simple Strategies

Learn how to increase profit for your business with these 7 practical strategies.  Take 5 minutes to consider these 7 profit-boosting strategies – there’s bound to be something in here that you can use today. 1. Increase Your Prices It’s all too easy to dismiss a price rise with a thought like, “my customers would…

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The 80/20 Rule, Time & Profit

Do you try to keep too many balls in the air at once? I read a great post about overcoming procrastination at Ian Brodie’s blog last week.  Procrastination, in case you feel the need to look it up, is the urge to do other stuff instead of the important things that’ll make you more successful.…

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Use Features and Benefits to Sell More

One of the simplest ways you can improve your sales is to use the simple construct of features and benefits when you’re selling. People don’t buy the features of your product – they buy the advantage or benefit for themself. I have always had a soft spot for James Dyson and his vacuum cleaner products,…

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