As I’ve just created the free Guide To Writing Your Fast Growth Business Plan I thought it might be helpful to put something out for those who get stuck for marketing ideas. There are literally hundreds of different ways to market your business, so I put down my basic top 10 marketing tips for small business as a starting place for you.
Please download it and see if there’s anything in there that can help you. I’m not going to force you to use it, of course. But do remember that I’ve used these exact same tactics to make a lot of people a lot richer. Of course, you could decide they won’t work for you and that’s fine too. On the other hand, you could have a go at one of them and surprise yourself with the results
On the same topic, a client today decided to send out a direct mail letter to local businesses (one of my favourite strategies) followed up with a phone call (the follow-up call is another favourite strategy, because it can double or more your response to a letter). I’m looking forward to hearing about the results in a couple of weeks.
While reviewing a sample letter she gave me, I spotted a couple of improvements that can easily be made to it that will increase the response. The first is to have some kind of compelling headline that relates to the client’s situation. There was also no P.S. on the letter, a neat trick that you can use in every sales letter to catch those people who like to skip to the end and find out who the letter is from!
Finally, the offer in the letter was really weak and so we brainstormed a few better ideas and came up with a couple of options she’s gone away to consider. All in all, a good coaching session about marketing.
In the meantime, remember to check out the free business resources page where I’ve posted the top 10 marketing tips along with a couple of other useful things for you.
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