In 1916, a newspaper ran a column about a simple man who became a legend in the marketing world.
He did this not by creating huge adverts that nobody could understand, but by spending the time to explain to people exactly what they could expect to get – i.e. he stated the obvious. This book is a must-read if you ever produce any kind of marketing piece for your small business. I recommend you spend the 15 minutes it will take you to read it.
Here is a link to the Obvious Adams Story in a short PDF document. It’s hosted on Mark Hendrick’s website, he’s one of many Internet marketing experts I follow.
May your marketing challenges be resolved – the obvious way!
Tell me what you think…