The line “If you build it, they will come” from the Kevin Costner’s Field of Dreams film is what too many people in business do – create a service or product and then hope that people will queue up to buy it.  You need to let them know about it or…

Marketing Is Important – If People Don’t Know About It, They Can’t Buy It!

You need to get out to your potential customers, the people who will be most interested in what you have to offer them, and let them know about your great services and products.

Here are five of my favourite marketing methods for small to medium businesses:

  1. Networking – A great way to let people know about your products is to meet them at local networking events and explain them. The best events give you a minute to talk about your business and the kind of customers you are looking for. 
  2. Direct Mail – Send out a good letter introducing your service to a list of the right people. Don’t just send out a splatter-gun letter to everybody though, it costs too much. One of my clients generated £15,000 a month of business from just 25 letters that I wrote with him. 
  3. Vehicle Signage – Put a clear message about your service on your company vehicles, whether they be vans or cars. Remember to focus on what’s in it for your customers, don’t just plaster your name in big letters because your name means nothing to new customers until they know you. 
  4. Internet Marketing – The Internet encompasses a whole range of methods you can use for marketing, including natural Search Engine Optimisation (SEO), Pay-Per-Click marketing (PPC), email marketing, directory submissions, social bookmarking and a pile of other techniques to get your site found when potential customers are looking. 
  5. Give Something Away – When you give a gift of real value to somebody, you build a relationship with them.  Add a soft-sell special offer to the end of your free item and you get a great chance to build a relationship and encourage new clients to call you.

First Things First

Before you start doing any marketing there are a few things you need to spend time thinking about to make sure your message “hits the spot”.

I’ll be talking about these – the “golden rules of marketing” – in my next posting to the blog.

Have a fantastic day!

 

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