Airworld Tours Limited are a travel agent/tour operator based in Edgeware with sales in the millions.
They’re a client I met in January 2009 who had run into a serious problem with their business – they’d hit a “perfect storm” with three issues causing them grave concern.
Before reading their account of the situation, here’s a bit of background from my perspective.
A Perfect Storm of Business Problems
They were caught in a trap that was made from three serious, business-threatening problems
- Their major lead source was dying (teletext on Analogue TV) and lead volumes were down by 50%
- The recession had damaged their market badly – luxury holiday sales were badly hit by the economy
- The weak position of the Pound to the currencies around the world, especially the Euro, weakened demand for international holidays even further.
They were members of the Chris Cardell marketing club and had tried a whole bunch of strategies out.
None had made any impact and they were concerned that they could not just sit and watch the situation get worse – they had to act and so decided to invest in my Double Your Business Coaching Programme…
I’ve worked with over 150 businesses, but never a travel company before Airworld Tours. Fortunately, Double Your Business Coaching works in any business, as you’ll see when you read about how we doubled their business within a year.
That’s an increase of hundreds of thousands – every month — in sales.
If they can do it, with the dreadful combination of circumstances that faced them, what’s possible for your business?
In Their Own Words…
Now read the story as told by Jamal Shahid, one of the directors of Airworld Tours…
“In December 2008 we made contact with Lee because the recession was hurting us. This affected the travel business generally, and we knew we had to make some changes. On top of this, our major source of leads was Teletext from analogue TV. With the switchover to digital TV, this was a lot less effective and we had found it difficult to replace the volume of leads effectively. We had tried Google Adwords and other sources of advertising, but all of them cost more than the business they produced.
We knew there were some better ways of working, but despite the information we got from our membership with Chris Cardell, we found it difficult to apply it effectively for our own business. That’s why we decided to get in contact with Lee. He came in to see us for a free coaching consultation and explained how he could help us. We shook hands on the day and started working together in January 2009.
Progress was slow at first – reading some of the testimonials I think we had hoped for a miraculously quick turnaround. With hindsight I think it was because we were in very tough market conditions and had such a lot that we needed to change. If you want to increase your turnover when your business is in the millions you need a clear strategy and a bit of patience!
With Lee’s guidance and support we were able to build new lead sources and better processes to get the most out of our enquiries. This involved a better marketing strategy, faster responses, changes to telephone systems, better email follow-up and a host of other changes.
The results speak for themselves. In January 2010 we did double the business that we did in January 2009. Working with Lee through 2010, we think this year is going to be a great success for Airworld Tours. We now understand how to keep growing the business, even in a downturn.
It’s not rocket science, but step by step changes that each improve your business by a small amount. Added together, these make a big difference. Clearly we have turned things around and are increasing turnover again, which is a great position to be in despite the recession.
We can now look to the future with real confidence and are working with Lee to build a new niche market that we believe we can use to more than double the size of the business again. We’ll then repeat this with other niches to take our business up to a whole new level.
If you think your business could do with a bit of help, I strongly recommend you pick up the phone and talk to Lee. We’re certainly glad that we did”
If you want to find out more, register and download the free ebook, 21 Ways to Increase Your Profit, you’ll see the kind of practical advice he gives to get your business growing.
Contact Information & Disclaimer
Not all businesses will achieve results of this nature or with this speed. Airworld Tours’ results are not typical for every client; the directors worked extraordinarily hard to implement the advice, strategies and actions from the coaching programme. Your results may vary depending upon your industry, your specific situation and the effort you put into your business.
Mr Jamal Shahid will confirm these results and can be contacted through the Airworld Tours website at www.airworldtours.com.