One of the simplest ways you can improve your sales is to use the simple construct of features and benefits when you’re selling. People don’t buy the features of your product – they buy the advantage or benefit for themself. I have always had a soft spot for James Dyson and his vacuum cleaner products, [...]
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Email Marketing Tips
I was recently interviewed for some email marketing tips by a good friend of mine, author and content-creator extraordinaire Sonja Jefferson, who posted our discussion as an article on email marketing tips on her blog. Sonja wanted to know how to use email as part of your marketing mix. But there are some mistakes you [...]
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Should You Advertise on the Back of a Bus?
How do you know where to advertise? And is the back of a bus a good choice? A few weeks ago I was out in the car when I came up behind a bus with an advert on the back of it. What surprised me was that the advert was for a forklift truck – [...]
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133 Marketing Channels
Running out of ideas for marketing your business? Check out the 133 marketing channels you’ll find in the PDF file here. You’ll need a reasonably up to date version of Adobe Acrobat to open and read it, which most people have installed on their PC anyway. This is part of the Core Marketing approach to [...]
Continue reading...Help My Business Grow!
An old friend called recently and asked, “Can you help my business grow?”. After initially fast growth, he’s pretty much steady state now. Here’s how he describes it in his own words, “I grew the business really fast for the first five or six years, but then it seemed to hit a barrier. I want [...]
Continue reading...Property Rental Business Quadruples – Taking Gold, Too…
Munro Estates team celebrates I was delighted to hear from Jonathan Bell and George Pirie, the directors and driving force behind the growth of Munro Estates earlier today. Their company, Munro Estates, has just won the Gold Award as the top letting agency in the North East. Not bad when you consider they’ve only been [...]
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