When you peel away all the wrapping, there are just 3 basic strategies for small business to dominate a market locally, nationally or globally:
1 - Be the cheapest
2 - Be the best
3 - Be different
Think about it - what else can you do to distinguish yourself from your competition apart from being cheaper, better or different?  Just make sure your marketing communicates it properly. (…)

Jim Rohn often says "you need to work harder on yourself than you do on your job".  When you've got a business you want to grow, working on yourself means getting smarter at business.  That means understanding not just the product or service, but getting to grips with marketing, selling, financial control, business processes, people management, leadership and so on. (…)

We Sat & Wondered How To Grow Sales…
I was with a client last week and feeling concerned that we weren't talking about something new. (…)

The single biggest factor to your success or failure is the way you think and behave.  It's truly profound when you "get" this. (…)

You Don't Learn From Experience…
When you run your own business you get into a groove.  With small business marketing, your groove becomes a track that you are stuck in.  It's not written down anywhere, but you do the same things in the same way every time. (…)

Why are there so many books about selling, and how do they manage to be such thick volumes?  Selling has been made too complicated for too long by too many people.  It's not that hard!  You just need to follow four simple steps…
Here's a free sales training programme in 4 easy steps.  Read it and then figure out how apply this in your business. (…)

In 1916, a newspaper ran a column about a simple man who became a legend in the marketing world. (…)

There's a statistic often quoted that if you get bad service, you'll tell a whole load of people about it, to warn them not to use the company themselves. (…)

 
Just before you get the link for your free professional accounts software, I'd like you to ponder if Accountants still speak in plain English, or if they have in fact learnt a special foreign language? (…)

The business coach for mortgage brokers is a name I was given after the amazing results achieved by one of my clients - The Mortgage Broker Ltd - 5 times their original sales after 3 years of coaching, even at the height of the credit crunch.  Since then I've gone on to coach several other mortgage broker clients from London up to the North East. (…)