Advanced B2B Direct Mail Strategy Drives 50-60% Growth [Video]

For business to business direct mail, the key is getting your letter opened instead of thrown straight into the wastepaper basket.

Get this right and the results will be staggering – as this three minute video interview with one of my clients explains…

The back-story is that Ben had been trying for over two years with telemarketing to reach some key people in large corporates, but found they would simply never take his calls.

The great thing about corporate customers is that they have plenty of money and large volumes of work available.  But everybody wants a piece of the action, so the people you want to speak with are being bombarded all day long with marketing materials and sales calls.

Because of this pressure, they can come across as unfriendly or overly busy.  In reality, they don’t have the time to look at all of the offers that come their way, so they tend to ignore everything unless it really catches their attention.

That’s precisely what I helped Ben to achieve.  I showed him an idea for a series of direct mail letters, supported by extra materials that were specifically chosen to be relevent to his customers.

When the first letter was sent out, with a Where’s Wally? book (as seen in the video!), Ben received an email within 24 hours from a manager who would simply never take his calls, asking for an appointment.

As we continued with the marketing campaign, we made sure his prospects would pay a great deal of attention by being creative and standing out from the crowd.  Within weeks, they were picking up the phone and ringing Ben for more information.

In 2011 too many businesses have struggled to win new customers.  Instead they have battened down the hatches to try and just stay solvent.

Meanwhile I’ve personally helped a small group of clients to swim against the tide, achieving strong growth in trading conditions that are leaving their competitors gasping for survival.

If you are ambitious and like to stretch the boundaries of what’s possible, we should talk.  Fill out the contact form and let’s find out how fast and how far your business can go.